WHATZOOEVER ist als ein gedankliches Projekt 2009 entstanden. Unsere Ambition dahinter speist sich durch die kreativen Einflüsse die wir täglich wahrnehmen und unsere Plattform gibt uns die Möglichkeit diese Dinge mit unseren Freunden und anderen Interessierten zu teilen. Die Themen hierbei erstrecken sich über alle Spektren und auch für die Zukunft wird diese Seite, bzw. die Vorstellung was für uns WHATZOOEVER ist, nicht näher definiert, sondern wir werden alle kreativen Ausrichtungen in dieses Projekt miteinbeziehen.
Happy Birthday Jigga!
via Life and Times
Bow dow bitches.
The cover of the much waited of the 60th anniversary issue of Playboy magazine starring the one and only Kate Moss appeared today online.
The British model was shot by iconic fashion photography duo Mert & Marcus and seduces in the iconic Playboy’s bunny costume for this anniversary issue.
If you’re not passionate about anything in your life…you will not understand where he’s coming from.
He is pushing the envelope for all of us that like rap/hip hop, fashion, art, sneakers, etc.
You may not like the way he does it, but if you break it down you will see that what he says and does make sense.
Every genius, from Shakespeare to Michael Jackson, from Warhol to Jobs were excentric and exagerated. The difference nowadays is, that our societies are overly media driven.
Everybody thinks he/she has an opinion even though it is just something you have alreafy heard or read. Most of the times we don’t know anything about certain topics or personalities, but of course you have to have an opinion or even worse the “common opinion”.
We don’t know on how many rants Shakespeare, Picasso or Cobain went when they felt misunderstood, under-appreciated or treated unfair. Today you have thousands of media channels and everybody and their cousin has something to say.
Kanye recently said that he wants to be the espresso that keeps you (us) going in the morning.
For instance, in this interview when he talks about the “rapgame”, he says that even though he has a label with certain signed artists…more artists that are not officially signed to him are on his label too-in his mind. He is not excluding anybody, not himself nor anybody else. On the contrary, he puts himself out there to make sure the whole thing, no matter if it’s music, fashion or whatever, gets elevated on every aspect.
He is basically fucking with the big companies and telling them…you have to make/produce/create what WE want and not the other way around! He gives the example of the dude from a big company that asked him: “How can We controll you?”. That is a prime example of how big conglomerates work. Give the popular artist, rapper, athlete some money and some free shit so that he can make US bigger and richer. But don’t let him get to comfortable.
This is not possible with people like Kanye, Jay-Z, Steve Jobs or other influencers.
They same thing goes for the sneaker thing. There is no doubt about the fact that his work with Nike has changed the whole game. Nike has been able to make soo much money in recent years, because the sneaker buzz was fed by projects like the Yeezy. He explains it in the interview and I agree 100%.
I could go on for days….all I’m saying is…don’t talk the talk if you can’t walk the walk.
There are too many passionless and uninspired people out there already. At a certain point in life you have to choose what you want to be or become.
On that note…